This anti-smoking ad by "The truth" targets a wide audience which would include non-smokers by warning them of the damages and outcomes of smoking, to persuade them not to start, while it can also target smokers, to make them realize what they are doing to their bodies when smoking. This therefore makes the smokers consider getting help to try and stop this addiction and prevent further damage or death.
The ethos in this advertisement is present in the website and organization name "Truth" which helps on spreading awareness and inspiring action in the fight to end smoking. Pathos is used in a very direct way by demonstrating the image of someone who is covered in a white blanket which would mean that the person is dead. This image stands out even more by the tag saying "smoking kills" giving the audience the feeling of nervousness, self-consciousness, regret and fear of dying due to smoking related diseases. In the result of these pathos, the audience would most likely feel the appeal to their emotions and make/persuade the person to consider a change in their lifestyle. Finally, logos are found in the picture by the organization "Truth" giving out multiple facts that have an impact on people's emotions therefore connecting to a pathos by giving them the sense of awareness of what smoking can do to you. These statistics including 440,000 Americans dying each year of smoking related diseases and 90% of them starting as teenagers. This gives reason and rationality of the negative impacts of smoking with the use of statistical evidence to prove said case.
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