Nivea Advertisement Visual Analysis

In products for beauty and skin related brands, women have often become the focal point. Media has shaped and influenced social and cultural standards on how women should look like now days, and this product is no different. In this advertisement it is visible that the women is the intended audience for this product while using the man as more of a side character or someone who would help emphasize a more of a sex appeal for the women. The standards which are set by this product on women, is that they should apply their product on their skin to look like that person and therefore giving the idea of men being more attracted to women with smooth skin by showing interest and affection through the hand gestures and eye contact (vectors). According to the ad, one can see that the more important characteristics or values shown is having smooth skin. While the women being empowered through the use of the woman's placement and vectors. The man gazes towards the woman by side which makes her the focal point and then moving the viewers eyes straight to her direct eye contact which eventually finds the product at the elbow. The man is marginalized in this ad, to emphasize the target audience and and use him as more of an accessory, similarly to the Honda bike ad or as a sex appeal.